Read the Room
Philips Hue
Philips Hue is helping people express themselves
It’s not always easy to understand our feelings, let alone share them with others. But lighting creates a visual channel for us to dig deep into our hearts and get in touch with those feelings. Whichever emotions are flying around and whoever we want – or don’t want – to experience them with, Philips Hue bulbs help us read the room.
Put Your Finger on It
The room should read us, too. Connect an Oura Ring to your Philips Hue bulbs and sync both to your stress levels, sleep patterns, and anything else the ring tracks. Your lights can say you need space or even adapt to your circadian rhythm.
Set the Bar
There are lots of reasons we go to bars, but some are not as easy to express. Philips Hue will create color-changing drink coasters you can control to signal your intentions. Whether you want to drink alone, wouldn’t mind some company, or are perhaps looking for something more, let everyone in the bar read the room.
#ReadtheRoom
Not reading the room is practically an epidemic on social media. Philips Hue will do its part to fight the good fight by taking control of #ReadTheRoom on X. A colored bulb will appear next to the hashtag whenever it’s typed in, and Philips Hue will also respond to posts that perhaps missed the mark.
Lights & Sounds
Music has so much to tell us and, at a concert, it goes far beyond the lyrics. Philips Hue wristbands will add a more personal touch to the lighting effects at the show, constantly changing color to match the emotion of every verse. When the room’s rocking, you’ll feel the beat.
City Hues
Whatever happens in Vegas, you’ll feel it. Philips Hue will turn the Sphere into a giant light bulb that changes color in real-time based on the city’s current vibes, using data captured through social media listening. Much better than having a 366-foot tall, 516-foot wide emoji stare through your hotel window.
Art Direction: Emily Waters
Copywriting: Daniel Friedman