Planet Fitness
In horror films, the main character is always the strongest. So what if we tied your favorite scary movie scenes to your fitness routines? Dive into the horror movie action and bring out your best with the Strongest One Standing Fitness Challenge. 13 days of workouts posted to Planet Fitness’s socials that only the toughest main characters can take on.
The Strongest One Standing Challenge ran for 13 days, Oct. 19 - 31, on Instagram and TikTok.
Planet Fitness kicked off the challenge on October 17th with an announcement post and an email to PF members, followed by daily stories highlighting each day’s workout challenge. In addition to the challenge posts, PF also changed its profile photo for the month of October, highlighted the daily challenge stories on its profile and created giphy stickers that could be used on stories when posting.
Throughout the challenge, PF reshared top challengers to its feed with some spooky editing added for suspense. PF also surprised these challengers with limited custom water bottles and sweat towels.
Planet Fitness wrapped the challenge on November 1st by posting a horror movie trailer to its feed featuring the most dedicated challengers. This video was also included in a wrap-up email PF sent to members, thanking them for their participation.
Creative Director: Anne Love Feild
ACD, Art: Brooke Burge
ACD, Copy: Nikita Sokolov
Art Director: Emily Waters
Copywriter: Kim Chungong